Smart & Angry

So Tyga's new Mixtape is titled "Black Thoughts" and he is trying to promoted it today.

As you see here with the bad photoshop of Huey and the oversaturated Hip-hop collage poster put together for the mixtape, he is trying to convey a deep conscious theme. However, leave it to the classiness of the internet to add to the consciousness.

Lesson: this is what happens when you take 2 seconds to think about your product and slap together something with photoshop. Read some non-fiction books and try to be more creative with your product.

Madlib and Guilty Simpson - The Paper

Wale - center of attention

Vampire Weekend - Cousins

Many moons ago hip-hop artists that wanted to get street buzz needed to get on Mixtapes. Then when it became a street hit, it would then cross over to radio and mainstream.

For a while the internet helped distribute all these mixtapes from DJ Kay Slay, Funk Master Flex, Cutmaster C, etc, etc, etc. and a few artist have built their cred from it, such as 50 Cent and Kanye West.

It's 2009 and the case isn't anymore. Artist have moved away from approching these highly valued DJ's and now go straight to the rap fans. Websites and blogs hunger over for that "exclusive" song to be featured on their site and all a PR person has to do is mass cc all blogs. Acts like Kid Cudi and Pac Div didn't need a DJ Who Kidd to be screaming all over their music for them to get exposure.

As you can see, DJ Clue's pretty late on the Twitter Craze as this would have been funny about 2 years ago:

Are Mixtape DJ's still relevent anymore since anyone can sign up for a blogger.com account?

Vampire Weekend - Horchata

Mocky - Birds Of A Feather (Feat. GZA)

Janelle Monae - Come Alive